After we made family travel our initial target topic when launching TravelMuse three years ago, I suddenly found myself entrenched in all that was related to hitting the road with youngsters in tow, from learning about the variety of travel-related products geared toward the family market, to all the mommy bloggers out there, to special travel and photo promotions targeted to parents.
Though the site moved beyond covering just family travel two years ago, and I’ve been gone from TravelMuse for a year now, I still find myself coming across kid-related deals and contests on a regular basis that I think would be cool for not just for parents heading out on vacation, but in general.
While attending a new product event for a business magazine assignment, I learned about this Gerber Generation photo contest, which also incorporates a bit of social networking (and, perhaps, begging). The company soft launched the contest a couple weeks ago and is just now getting the word out about it to parents.
Gerber Generation judges are looking for photos of children from birth to preschool that “demonstrate expression, charm and uniqueness.” There are six monthly competitions from July through December, with a winner each month. At the end of the contest, the child whose photo best meets these criteria will receive the grand prize of starring in a Gerber print advertisement plus a $25,000 scholarship.
Here’s how it works:
Enter the Gerber Generation Photo Search
Parents can visit Gerber.com to upload a picture of their child under the appropriate Start Healthy, Stay Healthy milestone symbol. Once approved, the picture will be posted to the Gerber Generation gallery. Pictures must be recent, taken within six months of uploading. Jpeg, Png and Gif formats only; image must not be larger than 1 megabyte in size.
Campaign for Votes
One month after each photo appears, parents can ask everyone they know to vote for their child’s picture. (That’s the begging part.) Gerber will send a reminder email once voting begins. Voting for July begins July 3; parents can upload photos the rest of this month for the July contest, but given the 30-day lag time for voting, the earlier you get one uploaded, the more chances for votes.
The photo with the most votes in each milestone—there are three categories, so three winners each month—wins the monthly prize:
- A Flip Slide HD video camera
- The child’s photo featured on the Gerber Web site
Monthly winners will be featured on the Gerber Winners Page. Parents can enter a different photo each month.
The contest runs now through November 30, 2010. Voting is open until December 31, 2010. The grand-prize winner will be announced on or around January 10, 2011. Visit Gerber.com for additional guidelines, rules, regs and details.
May the best photogenic baby win!